CoffeeMusic
Member
I see a lot of companies, mainly the big box grocery store brands, making French rost coffee. What does that mean and is it just a gimik to convince non coffee experts that their standard coffee is something special?
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that's a roast. ;DWas this level of roasting made popular in France because they didn’t have access to high-quality coffee beans?
Hi Coffee Music,
If you do a Google search for the roasting levels for coffee beans, you will see many descriptions of each kind of roast.
French Roast is one of those levels. Here is an example:
Roasting just slightly longer brings coffee to the French Roast level. With more oil on the bean and a little darker color than Full City Roast, French Roast brings coffee to the height of it's flavor. French Roast creates a deep heavy flavor, some of the more subtle flavors of coffee will be hidden by the dark roasted smokeyness.
~ Rose
A little bit history about French roast:
[FONT=q_serif]Roasted coffee was sent over to the French colonies in the south but would often be oxidized or get wet and mold on the way over. Re-roasting the coffee allowed the coffee to be used, the darker roast removing the tainted flavor and breathing a bit of life back into the coffee. A lot of roasters today still re-roast coffee that is nearing the end of its shelf life to avoid the loss.[/FONT]
[FONT=q_serif]French wasn't because Europeans liked darker coffee so much as it was Americans trying to recoup losses. The coffee they were running through a second time was French.
So just like French fries, French roast has nothing to do with France![/FONT]