Love this conversation as I've been in sales my whole life, and totally relate to everyone's frustration over the misinformed consumer. This is the state of consumerism in America! We all make choices based on an imperfect array of information, and are, mostly, too lazy to dig very deep into the facts...even if we're talking about a significant purchase. This is means that when a customer asks a question like "Does your coffee have as much caffeine as Starbucks", one must, first, resist the urge to smack them, then realize that they are, in reality, really just telling us that they need/want that extra little kick today...maybe every day when it comes to college kids during finals week. As Topher said "That's where we as professionals are supposed to educate them." Maybe it's best just to tell them to pick their favorite coffee, and let you spike it with a shot of espresso. Another solution might be to carry those inexpensive, mint flavored caffeine tablets at the counter. This way the customer can retain the enjoyment & integrity of the coffee, and still get the buzz they are looking for. As long as customers are coming into your store and giving you an opportunity to respond to these misguided questions, everything is good...it's when they stop coming in or stop asking questions that should make us nervoues. Just sayin'...