Very irritated

I've got a customer who buys my Buzz Bomb coffee, in fact I've got a cult following for Buzz Bomb. Lots of students at the college in Galway are addicts. But I digress. This particular customer said, "I recently purchased a bag of Death Wish coffee from the States and quite frankly I feel robbed and cheated. So much hype about this apparently strong coffee and I was sucked in."

So no, more caffeine doesn't equate to better tasting coffee.
 
You don’t need to be irritated. With due respect to the ABC news with the caffeine content, they might be right or their comparison is on their actual findings.

Yes, if comparing the three big companies dealing with coffee, it might be true because at the time of determining the caffeine content, one of the companies’ probably leaked information that a team from ABC news will conduct a survey to which company has more caffeine. Anyway, whoever is telling the truth let your taste decide which has more caffeine.
 
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expat..just like I said would happen. I got an email from a co worker saying they wanted to try death wish coffee because they read online how much caffeine it had. I told them that if they wanted to buy robusta coffee for $19 a lb they were silly. He went online and searched their page. He found that it was robusta. He decided against it.
 
Love this conversation as I've been in sales my whole life, and totally relate to everyone's frustration over the misinformed consumer. This is the state of consumerism in America! We all make choices based on an imperfect array of information, and are, mostly, too lazy to dig very deep into the facts...even if we're talking about a significant purchase. This is means that when a customer asks a question like "Does your coffee have as much caffeine as Starbucks", one must, first, resist the urge to smack them, then realize that they are, in reality, really just telling us that they need/want that extra little kick today...maybe every day when it comes to college kids during finals week. As Topher said "That's where we as professionals are supposed to educate them." Maybe it's best just to tell them to pick their favorite coffee, and let you spike it with a shot of espresso. Another solution might be to carry those inexpensive, mint flavored caffeine tablets at the counter. This way the customer can retain the enjoyment & integrity of the coffee, and still get the buzz they are looking for. As long as customers are coming into your store and giving you an opportunity to respond to these misguided questions, everything is good...it's when they stop coming in or stop asking questions that should make us nervoues. Just sayin'...

 
NINE???
Holy crap is right! You should be thankful you survived!! hahaha
That was a very informative link...even if a "wee bit off subject". Here was another heading just below the "CaffeMallow" banner:

Caffeinated Toothbrush Invented by Colgate for the Time Challenged

Before too long we'll have Brita introducing a caffeinated water filter or shower head. Looks like the time honored coffee delivery system is doomed (roll eyes)!!
 
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