Very irritated

[topher]

I just watched abc news and they had a segment on caffeine content. They said out of Starbucks, Dunkin and McDonald's that Starbucks coffee had the most caffeine. I do not think that the caffeine content makes it a better product. With them saying this people will gravitate to them. Coffee quality come down to taste. I am not putting down anyone's coffee but I can't believe that they have more caffeine due to how dark their coffee is. I wonder how much they paid for that comparison. I am sooo irritated. Wish they would have tested better yet tasted my jacked up java(50% more caffeine per cup!)

 

[CavalierCoffee]

Take it for what its worth. Main stream media pushing an agenda. Maybe the owners of ABC own stock in Starbucks. It's my understanding that Starbucks roasts their beans to a very dark roast. Even if they have the "Most" caffeine, it probably isn't very much.
I gave up on believing anything any of the alphabet stations have to say. I do my own thing, people like what I do, word gets around, I'm happy.

 

[PinkRose]

And now that the segment showed up on ABC news, reports of the "study" will end up in newspapers and magazines across the nation. I see it all the time. Sometimes, eventually, there is another "study" that turns out to be totally different, or that explains how "they" manipulated the results.

I wonder how many people will gravitate to Starbucks. After all, they were comparing coffee from McDonalds and Duncan Donuts. Will people who get coffee from a fast food place gravitate to Starbucks for a little bit of extra caffeine and to spend some extra money?

 

[CavalierCoffee]

The article really doesn't do Starbucks any favors as it categorizes their brand in the same group as McDonalds and Duncan Donuts.

 

[daneja72]

From what I've read a lighter roast has more caffeine, and robusto has significantly more caffine. Robusto is more bitter too. Personally, I can't stand Starbucks and have always thought their coffee tastes like crap.

 

[CoffeeJunky]

Listen to this people... I was talking to Chinese farmer who was trying to sell his coffee beans on his own. Their farm is about 7-8 years old and they weren't getting very good prices for their green beans at the time. I asked why and he said none of the whole sale company in US would touch their beans since most of the coffee trees have to be around 8 years of growing to give full flavor.(this is information from the farmer) And only company who was buying their coffee beans was STAR BUCKS. And they haggle down their price so much, they weren't very profitable. I heard they were getting paid under dollar a pound.

 

[namballe]

Listen to this people... I was talking to Chinese farmer who was trying to sell his coffee beans on his own. Their farm is about 7-8 years old and they weren't getting very good prices for their green beans at the time. I asked why and he said none of the whole sale company in US would touch their beans since most of the coffee trees have to be around 8 years of growing to give full flavor.(this is information from the farmer) And only company who was buying their coffee beans was STAR BUCKS. And they haggle down their price so much, they weren't very profitable. I heard they were getting paid under dollar a pound.

sounds very typical of the way Walmart does business

 

[CoffeeJunky]

Well, I am also sick of uninformed writers or media talking about wrong coffee information like it is fact.
As a small business owner, we are struggling and corporate America is racking up their money by sucking blood out of American workers.
Our minimum wage might be up but our average salary have not increased for past 7 years and also our middle class families are disappearing from US.

Only way for small business to survive is to be able to offer what big corporation can't. Like better personal service and better product.

 

[JumpinJakJava]

Just my 2 cents. Big surprise!! Not really. Big Money, big influence! Sometimes big name, bigger influence. Topher, it is not worth the irritation.
Although I understand the limitations of comparison. Now we know that there really is only 2 political parties Eh? No room for Independents(or anyone else),
No STEAM equals No Steam! Same with the roasting and brewing world, I guess.
As you stated, what does caffeine have to do with taste? Nothing, unless you are using 75% robusto in your blending.
Then most likely poor taste, but plenty of caffeine! I am satisfied with letting the big boys beat themselves up over top billing
or making mega-billions. Heck I do not even qualify as a little peanut! Happy state that I am in.

 

[Flori]

this news actually adds up to the hype about coffee. good and bad publicity is still publicity. so either way, that means more money and customers for them.

flori
blogger, coffeeloversofworld.com

 

[topher]

Sadly a lot of people equate quality to caffeine levels. I actually have a few coffees where we add caffeine to it to jack up the content. Difference is I use a specialty grade base. We are opening another bagel shop/pizza/coffee shop In Tallahassee in a month across from FSU. That coffee is going to KILL IT!

 

[CoffeeJunky]

That means more work for you!!!!!!!! Poor you.. lol

 

[JumpinJakJava]

Glad to see your business growing. I have personally never met one coffee drinker who equated caffeine to quality.
Remember though, up in New England, we are usually 10-20 years behind most things, except taxes!

 

[topher]

I'm not saying that it's true....just a popular question from customers and people who find out I roast ask, "what has the most caffeine". That's where we as professionals are supposed to educate them.

 

[topher]

CJ...you should see the brewers we have going in. We have a 10 gallon brewer to make the coffee ice cubes and 4 dual 3 gallon brewers...bring on game day!!!