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RoastOnCoast
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Hi Musicphan,
We imagine 1.5 years has created a fresh cup of perspective! We will have a two person shop, so yes, definitely a small roastery to start. Our cash flow projections are based on market analysis and pricing variables/medians across all channels, meaning from commodity (see burned coffee) to specialty coffee offerings in our market. If we look at the total population base and extract the percentage of possible adopters of our brand, we feel our numbers skew slightly conservative, but realistically reflect the time it will take to create brand awareness and acceptance as a replacement to the current utilized brands. This analysis has also informed our price point, but we may revisit that based on previous comments. While delivery won't be required, a means of transportation will be.
We have been able to find an RO filter system at a comfortable $200 price point. This will serve two purposes. For our cupping sessions, we will have the ability to compare a clean cup to cups brewed with "local" unfiltered water, and also, to provide a clean cup for sampling to potential clients. We agree, not necessary, but we think it will give us a step up in understanding our cupping analysis and offerings.
Zojirushi water pots are fantastic, have a good price point and, minus continuous refilling, look futuristic! "Plumbed in" is not something we're considering right now, but that may change based on our final buildout expenses...if we have some money left over, we may plumb for those all important late night roasting coffee boosts!
Ahh, refractometers...why are you so cool and yet, not as useful as you should be?!? The idea behind this was exactly what you stated, to dial in our brewing recipes to make sure we're providing the best recipe possible. Reading what you wrote, maybe that cost will be better spent on the Tonio. While not inexpensive, we can see why color may be a more important metric in our lab. We inadvertently left the moisture meter off our included list above, but based on our location, we will be utilizing one a lot. Your story was really interesting and confirms our impetus to include this purchase on the front end of our startup.
We've looked at numerous packaging options, learned the difference between "compostable" and "biodegradable" along the way (as a side note, we are not pleased by the misleading terms manufacturers use...if the public could trust the transparency of what they read on labeling, the food manufacturing industry's bottom line would benefit greatly). We have found that a compostable bag aligns with our company's initiatives , and heat sealing will be the best way to enclose the beans in a stable environment. We were looking at a basic hand sealer, but imagine after four hundred bags, the time it takes will add too much to labor costs.
As we continue to add up our costs, why not throw in another $2-$3,000:/ We thought we may be able to wait on purchasing an espresso machine, but, as most clients will use one, we will probably have to revisit our decision. Necessary? Maybe not initially. Mandatory eventually? Absolutely.
Thanks again for your thoughts!
---ROC
We imagine 1.5 years has created a fresh cup of perspective! We will have a two person shop, so yes, definitely a small roastery to start. Our cash flow projections are based on market analysis and pricing variables/medians across all channels, meaning from commodity (see burned coffee) to specialty coffee offerings in our market. If we look at the total population base and extract the percentage of possible adopters of our brand, we feel our numbers skew slightly conservative, but realistically reflect the time it will take to create brand awareness and acceptance as a replacement to the current utilized brands. This analysis has also informed our price point, but we may revisit that based on previous comments. While delivery won't be required, a means of transportation will be.
We have been able to find an RO filter system at a comfortable $200 price point. This will serve two purposes. For our cupping sessions, we will have the ability to compare a clean cup to cups brewed with "local" unfiltered water, and also, to provide a clean cup for sampling to potential clients. We agree, not necessary, but we think it will give us a step up in understanding our cupping analysis and offerings.
Zojirushi water pots are fantastic, have a good price point and, minus continuous refilling, look futuristic! "Plumbed in" is not something we're considering right now, but that may change based on our final buildout expenses...if we have some money left over, we may plumb for those all important late night roasting coffee boosts!
Ahh, refractometers...why are you so cool and yet, not as useful as you should be?!? The idea behind this was exactly what you stated, to dial in our brewing recipes to make sure we're providing the best recipe possible. Reading what you wrote, maybe that cost will be better spent on the Tonio. While not inexpensive, we can see why color may be a more important metric in our lab. We inadvertently left the moisture meter off our included list above, but based on our location, we will be utilizing one a lot. Your story was really interesting and confirms our impetus to include this purchase on the front end of our startup.
We've looked at numerous packaging options, learned the difference between "compostable" and "biodegradable" along the way (as a side note, we are not pleased by the misleading terms manufacturers use...if the public could trust the transparency of what they read on labeling, the food manufacturing industry's bottom line would benefit greatly). We have found that a compostable bag aligns with our company's initiatives , and heat sealing will be the best way to enclose the beans in a stable environment. We were looking at a basic hand sealer, but imagine after four hundred bags, the time it takes will add too much to labor costs.
As we continue to add up our costs, why not throw in another $2-$3,000:/ We thought we may be able to wait on purchasing an espresso machine, but, as most clients will use one, we will probably have to revisit our decision. Necessary? Maybe not initially. Mandatory eventually? Absolutely.
Thanks again for your thoughts!
---ROC