Hi everyone,
I am back to report my findings as promised! I will write them shortly:
- 70% of respondents did not know about MyStarbucks Idea existence
- if customers and employees know about MyStarbucks Idea, then they show higher level of satisfaction with Starbucks service
- if people hate Starbucks, then nothing positive may change their mind
- after knowing about MyStarbucks Idea, people showed more positive attitudes towards Starbucks
- satisfaction is positively correlated with loyalty and purchasing intent (i.e. if you are more satisfied, then you are more loyal)
If you have any other questions, then you can always ask me

And one more time, thank you all for your participation!
P.s. - sorry that I cannot publish whole report with the results (it is so because my Thesis is not submitted yet)