Can I whip this dead horse on one more point? I don't think the practical aspects of roasters has been addressed much here. I have MANY things to pay attention to as a coffee shop operator. I roast coffee for my shop as well as bagged coffee sales and so on. Here's my point...
I started my shop with the Monster/Sonofresco. Nice - folks could watch their coffee roast and it got some attention. Then, one day the controller board blew out - no idea what happened. I was dead in the water. Next, the chaff collector (a glass container) broke and OUCH was that expensive to replace. The next thing to go was the delicate temp sensor on top. I just finished replacing that $75+shipping part. All of this within the first six months of owning this brand new technology. And cleaning? Jeez...this fluid bed roaster is nice, but you have to give it a sponge bath after almost every batch. After a couple of batches of espresso roast I have to take it apart and fully clean the whole thing! Especially the heat sensor...that is so delicate and yet MUST stay clean - build up on that probe will really throw off the roasting process. It's vulnerable, too...a tiny wire probe in the upper stack of the roaster. I can see how it is really easy to break. All of that to roast a 1.3lb batch of coffee.
I needed more capacity and bought a (nostalgic?) drum roaster. I have to say that I feel like I'm more in control of the roasting process. There is very little maintenance - I open the screw-down trap doors and vacuum out the chaff once in a while. Every other days I wipe out the cooling tray with a little PuroCaf solution. That's it. Now I'm roasting 4.75lbs per batch - I allow space for expansion, even though the capacity is 5lbs.
But here's the real cincher. My customers did not know that I had started serving drum roasted coffee, but the comments started coming in. Some of the regulars wanted to know if we had switched their coffee on them - because they really liked this new stuff! One customer actually said, "The taste of this coffee has more depth of flavor." Another customer said the exact same thing, only used the word "dimension". Why? I'm guessing it has to do with variable degree of pyrolysis in the beans. It is not as evenly roasted, which is why there is a more varied flavor. In a sense it's like post-roast blending two or three roast levels of the same bean, instead of having just one uniform degree of roasting.
I have to admit, I prefer the drum roasted coffee. At Topher's suggestion two months ago, I did a blind taste test and I could tell a difference. I had to try it - otherwise I'd be stuck with the nostalgia of the shiny metal drum and never know the "truth".
But the point of this long dissertation is to say that, for the vast majority of my customers, air roasted coffee is fine. There are a few who know coffee well enough to notice the difference, but they never complained about the air roasted beans to begin with. No, the point of my post is that there is room in the world for both types of roasters and not just room in a museum. Further, when considering a roaster, some consideration has to be given to the attention that the roaster will require and the cost to maintain it. I had a college kid working with my fluid bed roaster, but now I don't trust anyone to use it but me. I can't afford for it to be handled in the same fashion as the drum roaster.
But this will all be a moot point soon...I'm designing a fluid-bed / drum roaster...the best of both worlds! Hey, Maxtor...want to help me build it? I got the idea the other day when my wife made me do my own laundry. A perforated drum with forced hot air! I think I feel a new forum thread coming on..."Coffee Roasting in your Maytag"!