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I have some experience with Scooters both as a customer and for a brief (During COVID) employee. The atmosphere is limited due to that fact that it is mostly a drive-thru. However the caramel lattes are good. The overall employee energy is youthful and this speaks a lot about the Nebraska...

I have been a barista for only about 8 yrs now and can attest that long-time coffee drinkers prefer less sugar. I try to avoid the coffee chains (I still go) because of the high sugar in a say a caramel frappe

This is perfect for a marketing mix and a value promotion to attract consumers. You'll need to create loyalty and I agree that starting a Social Media Marketing (SSM)

For me the key to losing weight will consuming coffee is not eating those darn pastry items with the brew