Non Franchise Thought

[celement]

Our image is that of a franchise, but we're not. We wanted a professional image and I think we did well with our inexpensive art work, menu development, and so forth. I get an email at least two or three times a month from customers on our site asking if they can buy a franchise of our business - I don't want to franchise it because I know what that entails and I'm not interested in supporting a franchise network.

So my question is this; can I package my name, menu, some training, site assistance, and a "license to use" this material to someone and sell it too them? I would not charge any royalties though I could supply them product and offer a marketing cooperative as an option?

I see lots of threads around here about people wanting to start up...this would seem to be an easy way to offer that as a service to those people?

 

[cafemakers]

So my question is this; can I package my name, menu, some training, site assistance, and a "license to use" this material to someone and sell it too them? I would not charge any royalties though I could supply them product and offer a marketing cooperative as an option?

It is extremely difficult to license your business without infringing upon franchise laws; those individuals that I have found licensing their concept in this industry are often not aware that they are in violation of FTC rules. It is only a matter of time until they are shut down.

You should contact your attorney to discuss options.

Good luck,

Andrew

 

[Coffee Guy]

I agree C.M., there is a fine line as to what is considered a franchise and what isn't. We've looked at a number of different marketing opportunities, and no matter what you come up with, you just have to be very careful.

 

[celement]

Thank You

Thanks for the heads up....I know that there are many offerings from people with more time in the business then I out there. Franchising is not for me.

Perhaps it would be just best to sell the package to people willing to buy it...name - menu - supply sources - initial training and be done with it...no residual income but you could compensate that up front if they are willing to pay for it.

Thanks