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As to scale, right now my wife roasts, I sell and deliver. We both label, grind, and bag. Our kids help out when they're not in school or doing kid things. Once the business gets to a point where I'd have to hire someone, where automation -- like a bigger grinder, roaster, or auto-bagger -- couldn't fill in the gaps, then I'd think we might be moving away from being a "micro roaster". Maybe too if The Lovely & Talented Roast Mistress had to get help with the roasting, in my mind that would start to put us in a different category. But with just a 10k roaster, and not killing ourselves, our family can produce about a ton of coffee a week. With things properly automated and a 60kg roaster we could produce five tons a week which works out to about half-a-million pounds of coffee a year. That's a lot of coffee!