Coffee Shop Stereotypes

kmartin21

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Jan 12, 2012
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Elon, NC
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Hi everyone, my name is Kristin and I'm a journalism student at Elon University. I'm writing an article for a social media class about coffee shop stereotypes. Part of the assignment is use crowdsourcing as a way to research. I was wondering if anyone could share their thoughts on this topic:

What exactly does a coffee shop stereotype look like? Is there a different stereotype for Starbucks users? If so, what is it? Are the stereotypes true? I'll take any other comments you have on the subject as well.

Thank you for your time and your responses!

If you would like to see some examples of my work, you can search Kristin Martin on elon.edu/thependulum. Unfortunately I'm unable to post links on here since it's my first post!
 
Starbucks is like McD's now. Are you interested in research for independent coffe shop or big corporate chains? They are completely different. IMO
 
As far as Starbucks goes, the time of day will greatly influence who is there (a thus change the character of your stereotype). Early morning brings people rushing to work and needing a quick caffeine fix to get their day started. In the early afternoon I see retired people and business clients sitting and discussing the news of the day. After school the coffee shops are filled with students socializing and doing homework. By the evening hours the place is frequented by people winding down and chatting with friends (and meeting new people). There is a broad spectrum out there.
 
Well as i mentioned, i live in Germany near Cologne, about 10 miles away from the Dutch border, but i dont think that you want to know about the stereo types going into these coffeshops, i have been there also many times :images:
But over here in Germany there has started something called "Third Wave Coffee" there you find people, in first line going there to have a perfect shot. it can also be a cappucino or latte macchiato with latte art of course. Third Wave Coffee aspires to the highest form of culinary appreciation of coffee so that one may appreciate subtleties of flavor, bean varietal, and growing region – similar to other complex culinary products such as wine, tea, and chocolate. Distinctive features of Third Wave Coffee include direct trade coffee, high-quality beans. Notably Starbucks, which are retrospectively titled "Second Wave". So please dont compair it with the one i mentioned.
In these caffe´s the equipment is very professional like La Marzocco and every baristas dreammachine is the Slayer of course (which is pretty hard when you imagine that it is italian tradition, first espressomachine was made in 1901 by Bezzera and La Pavoni had the first patent in 1905) but talking about the stereotypes, espresso gourmet, People who appreciate a "real espresso" , you wont find a grandma there or so.
If you want my meaning about stereotypes of ordanary coffe´ shops then it is like revbucky said in his post above, it depends to the time, if in the morning afternoon or evening.
It is like asking what stereotype goes on to have a party... it can be anyone.
hope to have helped you a bit, i would have loved being at school and others are doing my homework ;-)

ciao

Frank
 

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