6 Crazy Simple Ways To Promote Your Explainer Video

[VideoRockets]

6 CRAZY SIMPLE WAYS TO PROMOTE YOUR EXPLAINER VIDEO​

You probably have that nicely done explainer video that does justice to your brand image. The only problem is that very few people are watching it. When done right and leveraged well, explainer videos will not only help you in building great brand equity but also bringing better conversions for your business. To fully optimize the power of the explainer video, you have to learn how to do right. Here is how to:

1. Put it above the fold on your website​

Explainer videos, like any marketing video, are meant to be placed above the fold. Why bury it with bodies of text if it meant to deliver where text has failed? No one is going to watch your explainer video if you put below the fold or bury it in some lonesome landing page. It ought to be the first thing that your customers are going to see when they visit your website homepage. Most visitors are also accustomed to short video introductions of products before they delve deeper into the production description so if it is missing there, you are potentially missing out on a great conversion value.

2. Email it to your existing customers​

Want to turbo-charge your email marketing campaign? There is no arguing with this, you just have to look at the stats of the CTRs in order to appreciate the power of integrating your explainer videos in email marketing: emails that have been sent with video content generally see a 100% boost in the CTRs. By just incorporating the word “video” in your email subject line, you are going to see anywhere from 7-13% increase in the open rate. So why wait? Add your marketing video in your newsletter or email updates and see your impact increase effortlessly.

 

[VideoRockets]

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[MArkrober]

Nice post, custom explainer video has boomed because of video marketing so there it is a good approach to promote your explainer videos and unlock numerous other benefits for your organization. You don’t have to pick one technique. You can apply all these concurrently and make your videos go viral in a way that you never believed.