In order to educate myself so I can more properly look down my nose at Starbucks, what about their coffee is stale? I'm assuming it's the post roast distribution? You would think a huge company like that would be going through so much coffee, they wouldn't have roasted beans sitting around in a warehouse somewhere. How hard could it be for them to figure out how much a store goes through in a week and deliver fresh roasted each week? We aren't just picking on them because their successful, are we? I'm not trying to argue in their favor, I just wanna know...because perhaps it's just the roast level and barista ignorance and bad equipment?
in Guatemala, company called Olam inspects and allow the exporting companies to sell the Guatemala beans to Starbucks. As I know their beans are HB (hard bean) or SHB (strictly hard bean), cupping score ranging from 73 to 79 which are Not-So-Bad. Of course, we can not call it Specialty beans, however, good enough to make a decent coffee or any other coffee drinks. However, Roasting system is really bad. Beans from each lot from each country, even each region or farm have different density in the beans, different moisture levels. As example, beans from Brazil and Vietnam are softer (Low altitude), however, beans from Guatemala, Costa Rica are smaller and denser (high altitude), so they must roast them in different temperatures and different time. However, as i know, Starbucks just burn them to death. Secondly, baristas are not really well trained and educated, and even if they have good baristas, they can not make good drinks because Starbucks are using automatic machines, "push this button for this and that button for that...etc"
of course, they have bad drinks... it is obvious.
However, you will be surprised to know that many overseas Starbucks make pretty good coffees, real machines and real baristas who will stay in the shop for few years. (in USA Starbucks, they work for few month and get a better paying job at other coffee places. So many new people and turn overs)