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I am designing a new style of instant coffee packaging that intrigues and engages the user on a satisfying level thus improving their coffee experience. Please post what you feel are the main issues with instant coffee (preferably three or more points) as well as what you feel are the cause of...

Hi all, I am UK university student studying Product Design. I have just started my final year project and I have chosen to do it on one of my passions, coffee. I have created 2 surveys online and it would be great if I could get some valuable answers from the coffee connoisseurs out there...