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    Barista Burnout

    I'm looking for ideas on how to keep your Baristas from burning out. We've noticed that after about nine months, our morning Baristas will start to suffer from burnout. We have a morning "back-up" Barista (either myself, my husband or another Barista) so no one has to handle the morning rush by...
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    Drive-Thru Valuation

    I'm wondering if there's a standard valuation method for a drive-thru espresso business (multiple locations). I saw someone post that for a successful coffeehouse with 20-25% margins, it's standard to ask half your annual gross sales. (Although that seems like a bargain to me.) Assuming that...
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    Research on Consumer Behavior

    Is anyone aware of a report (from a reputable source) about the affects of caffeine on shopping behavior? In particular, I'm looking for research that supports the notion that shoppers are more likely to spend time in a store - and thus purchase more - if they're sipping a latte while they shop...
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    Holiday Recipes

    Well, 'tis the season (almost), and I've been thinking about what special drinks to feature for fall/winter. It seems like the staples are a must -- eggnog lattes, pumpkin spice lattes, gingerbread lattes, peppermint mochas, etc. But I thought I'd ask if anyone has any great ideas, or resources...
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    Creative Drive-Thru Promos?

    My husband and I recently moved from Seattle to Bentonville, Arkansas where we've opened two drive-thru espresso locations. The first one is about nine months old and is really starting to hit its stride. The second one just opened and we're starting the whole process of building a customer base...
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