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Just as the coffee consumer looks for the qualities they value in roasted coffee (freshness, taste, body, etc.), so do roasters look for valuable qualities in the green coffee they buy. They look for freshness (this year's crop or prior year?), quality, and a flavor profile that will work in a...

I love the look, very simple yet stylish...and I love the coffee cup. I would have to agree with Todd, tho. Also, you may find that the overall shape, being wide, could be problematic if you ever want to print labels (say, for use on coffee bags) with your logo. Labels are more of rectangular...