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Much appreciated John, will do!

That's a good point Brian, it probably makes more sense in the beginning to invest in a good location with high traffic, instead of setting aside funds for marketing. Although I'm noticing that the best locations seem to have several cafes to choose from. Customer loyalty and retention is...

Do coffee shops spend on marketing or does location trump everything? If they do spend, how do they determine how much to spend? Is it a percentage of revenue? Do they have any way of measuring the success of their marketing budget?

I have a lot of questions for coffee shop owners and I'd like to have discussions with them face-to-face. Do owners spend all, most, or only some of their time on site at their shop? What would be the best time to try to meet with them? I imagine the best time would be during dinner time at...

Hi Rose: Thanks for the warm welcome! I'm going to be launching the product in a month's time, at which point all will be revealed. Hi JanPaul: Welcome, looks like we're both newbies!

Hello everyone! Last year, I started working on a new product and discovered by accident that it benefits coffee shops. It has the potential to increase the number of new customers. Needless to say, this took me by surprise, because I know next to nothing about the coffee industry or cafes...